Black Friday and Holiday Shopping: a Post-Thanksgiving Tradition

Typical Scenes as Shoppers Make Their Final Christmas Purchases. "At least one bundle is mandatory"; "Summoned by S.O.S."; "Now don't forget Santy"; Money is plentiful in the United States this year, and the stores are doing a big Christmas business. The millions in gold that have poured into this country for the purchase of war supplies have given a firm tone to all lines of trade, and all classes are preparing for a merry Christmas. Some idea of the extent of the shopping may be gained from the accompanying pictures, showing the great throng of shoppers in the centres where holiday gifts are on sale. The man or woman who does not lug a bundle or two around these days is the exception.

Image credit: The Alaska daily empire. (Juneau, Alaska), 23 Dec. 1918. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn84020657/1918-12-23/ed-1/seq-1/>

Greetings, all!

Now that Thanksgiving has come and gone, many folks are hitting the shopping malls across the country to get a head start on their holiday shopping. Leafing through historic Alaska newspapers, one can find plenty of news items involving holiday shopping, too. Although Black Friday as the “busiest shopping day of the year” and unofficial start of the holiday season did not come into being until about the 1980s, shoppers anticipated a month-long window of time to buy gifts.

Read on to see how newspapers in Cordova, Juneau, and Skagway dealt with the topic of holiday shopping- and making sure its readers were able to find everything in time!

 

Time to do Shopping. But three weeks remain until Christmas, and the offerings of Cordova's enterprising merchants through the columns of the Daily Times should be taken advantage of by doing your shopping early, while you have the choice of articles for gifts. Under the caption of "Why Not Now," the Saturday Evening Post points out the advantage of early shopping in the following excerpt from one of its editorials on that subject: "Christmas shopping several weeks before Christmas is a pleasant adventure; a week before it is a hard trial; a day before it is a calamity. Usually it is mere laziness that puts it off. "In ten years there has been a marked change in Christmas shopping habits in cities, brought about by constant appeals to the public. Yet hundreds of thousands of employees in city shops still look forward to Christmas week pretty much as the boys in the trenches look forward to the order to charge. Among salespeople, deliverymen and bookkeepers the holiday onslaught still leaves a cyclonic trail of wrecked nerves. Like every other bad habit, once it is broken the victim wonders why he suffered from it so long. Do your Christmas shopping now and you will never again wait until near Christmas."

Image credit: The Cordova daily times. (Cordova, Alaska), 09 Dec. 1916. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn86072239/1916-12-09/ed-1/seq-2/>

Wednesday, December 15, 1920: Christmas Shopping: Cordova stores are well stocked with pretty things for the Christmas trade and from now on the salespeople will have their energies taxed to serve the public. Don't wait until the day before the holiday to do your Christmas shopping and force the stores to remain open nights. Remember that after clerks have stood upon their feet throughout the day they are entitled to rest, and there is no greater health destroyer than overtaxing strength. Try this Christmas to co-operate in making it as light upon those who serve us as possible. It is a better Christmas spirit than to organize a rush at the eleventh hour and its consequent baleful effects.

Image credit: Image credit: The Cordova daily times. (Cordova, Alaska), 15 Dec. 1920. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn86072239/1920-12-15/ed-1/seq-4/>

Only 28 More Shopping Days to Christmas: Juneau Residents Should Be Getting Lists Ready, Start Shopping Early. Have you begun your Christmas shopping yet? No, well there are only 28 more shopping days, do you realize that? Have you even made up your shopping list yet, put down the items you are going to get for Billie, Maggie, or Tom, Dick and Harry, mother, father, sister, or brother? The time is rolling quickly towards the big day, rolling quicker than most people imagine and when one realizes that there are only 28 more shopping days it almost takes ones breath away. The local merchants are already receiving their last Christmas shipments and soon shelves and cases will be filled with articles for gifts. Show windows will soon be decorated and the Christmas trade will be on with a rush. Local merchants, as soon as they get all of their goods unpacked, expect a good holiday trade and hope shoppers will "shop early" to relieve the inevitable grand rush of the few days before Christmas.

Image credit: The Alaska daily empire. (Juneau, Alaska), 20 Nov. 1920. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn84020657/1920-11-20/ed-1/seq-7/>

Christmas Shopping: The thought of Christmas shopping is the thing that is under everybody's bonnet just now- or it ought to be. The stores are looking their best just now, the stocks of Christmas goods are yet comparatively complete and it is a delight to just look in upon the glint and shimmer of the show cases and the laden shelves and counters. All merchants alike declare the trade is well under way and bids fair to equal that of any holiday season in the history of Skagway.

Image credit: The daily Alaskan. (Skagway, Alaska), 17 Dec. 1908. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn82014189/1908-12-17/ed-1/seq-4/>

Juneau Trade at Christmas Time is Good: Merchants Report Shopping Has Started Indicating People Are Prosperous. Christmas trading is starting in Juneau and all merchants report that the indications are that the holiday business will equal that of previous years and possibly exceed the business of the past two years. Merchants who do not engage at special holiday business also report excellent financial conditions in Juneau and that trading in general is splendid. W.S. Pullen, manager of the Alaska Electric Light & Power Co., stated today that the business of that house has been good during the fall and was fine at the present time with indications that the Christmas trade will be excellent. There are many new novelties in household goods of an electrical nature being displayed this year. A. J. Ficken, manager of the Frye-Bruhn Market, who recently returned from a business trip to Seattle, stated today that he was surprised at the business being done in Juneau on Thanksgiving day. "Our business has been good this year," said Mr. Ficken today, "and a trip around the Capital City will show the why for. Few men are on the streets in the day time showing that all who care to work are employed. The women folks have been busy with their Christmas sewing at home and have used the telephone for their orders. Now that the greater part of the home work is over, the women folks will start on their store shopping and the holiday season will be a busy one, I am sure. I was glad to get back to Juneau, after visiting several cities in the Pacific Northwest, for conditions here are so much better than outside, that the comparison is all in favor of Gastineau Channel." Simpson & Wright, of the Nugget Shop, report that the holiday business has started off briskly in the jewelry line. M. Michael and George E. Coury, of the Boston Store, are both well satisfied with the first spurt in the holiday trading. Christmas goods in the drug stores are moving rapidly and with shipments expected on the next steamers from the South, these will be unpacked and the goods will be displayed.

Image credit: The Alaska daily empire. (Juneau, Alaska), 04 Dec. 1920. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn84020657/1920-12-04/ed-1/seq-7/>

Those who have not already begun to do their Christmas shopping should not put off the task another day. Merchants are displaying their Christmas goods, and those who shop now will be able to get first chance at them, at a time when they will have the time to think clearly and without the confusion and compulsion for hasty decisions that always result when you have to catch a boat with your mail. Salesmen have time now to help make your decisions. They will not have that time if you wait for the rush. Commence your shopping now.

Image credit: The Cordova daily times. (Cordova, Alaska), 13 Dec. 1919. Chronicling America: Historic American Newspapers. Lib. of Congress. <http://chroniclingamerica.loc.gov/lccn/sn86072239/1919-12-13/ed-1/seq-8/>

 

However you choose to spend your Black Friday, please do so safely!

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